Saturday, December 8, 2007

Music Is My Boyfriend

Apple has a history of being ultra successful with their marketing campaigns here is the latest:

Friday, December 7, 2007

Sex or Humor?

Which is more effective?

Sex



Humor

Has anyone seen the Bahamavention Ads?

I love these ads because I believe they present the value proposition and the are a great ad campaign. But where the ad lacks is in its circulation. Many people have never seen the commercials nor do they remember them.

The Orbit Commercials

I love the Orbit "Dirty Mouth" commercials I think they are hilarious and very memorable. My favorite is the cheating husband one featured below



Though this a good ad it doesn't really prompt the customer to stop using their preferred to switch to Orbit. I think Orbit should keep their ad campaign but better deliver their value proposition. They need to display how there products a different from the competitors.